I work with a limited number of clients at a time. 2 slots available currently.
Xavier Tan
Fractional Chief Marketing Officer
Former co-founder & CMO of a leading regional digital marketing agency
Former co-founder & CMO of a leading regional digital marketing agency
Xavier Tan started digital marketing long before it became popular in Singapore. Having co-founded a leading digital marketing agency (Heroes of Digital) in Singapore and Malaysia, with 70+ employees and more than 600 clients, Xavier intimately grasped the systemic flaws ingrained within agency practices.
He realised that agencies are not built to help SMEs achieve optimal results. Marketing executives are spread too thin, not trained well, and hence, they often have to rely on templated, old-school marketing tactics. The high employee turnover does not help. Read more about the reasons here.
This firsthand experience afforded him an invaluable understanding of the common pitfalls and challenges faced by businesses when engaging with agencies.
In 2023, he decided to sell the agency and champion a Fractional Digital Marketing Director’s role, leveraging his extensive marketing experience to offer SMEs growth strategies at a fraction of a full-time Digital Marketing Director’s cost.
His mission is to help clients grow better by providing effective marketing strategies through more than 14 years of experience and a deep understanding of the pitfalls hindering client success.
Xavier Tan started digital marketing long before it became popular in Singapore. Having co-founded a leading digital marketing agency (Heroes of Digital) in Singapore and Malaysia, with 70+ employees and more than 600 clients, Xavier intimately grasped the systemic flaws ingrained within agency practices.
He realised that agencies are not built to help SMEs achieve optimal results. Marketing executives are spread too thin, not trained well, and hence, they often have to rely on templated, old-school marketing tactics. The high employee turnover does not help. Read more about the reasons here.
This firsthand experience afforded him an invaluable understanding of the common pitfalls and challenges faced by businesses when engaging with agencies.
In 2023, he decided to sell the agency and champion a Fractional Digital Marketing Director’s role, leveraging his extensive marketing experience to offer SMEs growth strategies at a fraction of a full-time Digital Marketing Director’s cost.
His mission is to help clients grow better by providing effective marketing strategies through more than 14 years of experience and a deep understanding of the pitfalls hindering client success.
Career highlights
600+ companies worked with
600+ companies worked with
Over the span of my career, I've had the privilege of overseeing marketing campaigns for 600+ companies.
Over the span of my career, I've had the privilege of overseeing marketing campaigns for 600+ companies.
100+ digital marketers trained
100+ digital marketers trained
Beyond campaigns, I take pride in having trained over 100 digital marketers, many of whom are now employed in prominent companies, including FAANG.
Beyond campaigns, I take pride in having trained over 100 digital marketers, many of whom are now employed in prominent companies, including FAANG.
14+ years of experience
14+ years of experience
With a rich tapestry of experiences spanning over 14 years, I bring a wealth of industry insights and a nuanced understanding of evolving marketing landscapes to every client partnership.
With a rich tapestry of experiences spanning over 14 years, I bring a wealth of industry insights and a nuanced understanding of evolving marketing landscapes to every client partnership.
$35m advertising spend managed
$35m advertising spend managed
I've successfully managed a cumulative advertising spend of over $25 million for my clients, optimizing campaigns for maximum impact and ROI.
I've successfully managed a cumulative advertising spend of over $25 million for my clients, optimizing campaigns for maximum impact and ROI.
2x fastest growing company
2x fastest growing company
I'm proud to have run one of the fastest growing companies in both Singapore and Asia (ranked by Straits Times and Financial Times respectively).
I'm proud to have run one of the fastest growing companies in both Singapore and Asia (ranked by Straits Times and Financial Times respectively).
Industry thought leader
Industry thought leader
Acknowledged as a thought leader in the industry, regularly contributing insights, articles, or speaking engagements that shape the discourse on digital marketing trends and best practices.
Acknowledged as a thought leader in the industry, regularly contributing insights, articles, or speaking engagements that shape the discourse on digital marketing trends and best practices.
Proven expertise
Proven expertise
Over 600+ brands benefited
Over 600+ brands benefited
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