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# Xavier Tan

## Sitemaps
[XML Sitemap](https://xaviertan.co/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [7 reasons SMEs need a fractional CMO](https://xaviertan.co/reasons-smes-need-fractional-cmo/): If you're running a small or medium-sized business in Singapore, chances are you've experienced this: you know marketing is critical to your growth, but you're stuck between agencies that don't deliver and the prohibitive cost of hiring a full-time CMO.

## Pages
- [PHMC guidelines](https://xaviertan.co/hcsa-advertising-guidelines/): A complete guide to advertising your medical, dental or aesthetic clinic legally under the Healthcare Services Act — written for clinic owners and the marketers who run their campaigns. Includes free tools to check your ads before you publish.
- [HCSA ad copy checker – free healthcare advertising compliance tool](https://xaviertan.co/hcsa-advertising-guidelines-checker/): Free tool to check your medical clinic advertisement for PHMC violations. Instantly flags prohibited terms, laudatory words & promotional language. Singapore.
- [Insights](https://xaviertan.co/insights/): Most digital marketing blog sucks Read this instead If you're getting poor results from digital marketing agencies, lets schedule a call to see if we're a good fit Book a call
- [The Advanced Digital Marketing Framework](https://xaviertan.co/digital-marketing-framework/): Digital marketing can often feel like navigating a chaotic maze, especially for small and medium-sized businesses (SMBs) that have tried and failed to see substantial results.
- [Case studies](https://xaviertan.co/case-studies/): Implemented Google ads, social media ads, SEO, email marketing, and direct response copywriting for Only Aesthetics, leading to a 57% increase in leads and a 108% improvement in SEO rankings.
- [Home](https://xaviertan.co/): You talk to an agency, and they get you excited about all the new leads they would bring.
- [About](https://xaviertan.co/about/): Xavier Tan started digital marketing long before it became popular in Singapore. Having co-founded a leading digital marketing agency (Heroes of Digital) in Singapore and Malaysia, with 70+ employees and more than 600 clients, Xavier intimately grasped the systemic flaws ingrained within agency practices.
- [Services](https://xaviertan.co/services/): We offer a wide variety of services to help businesses of all stages achieve extraordinary results
- [Contact](https://xaviertan.co/contact/): I work with healthcare and aesthetics clinics to get marketing back on track. I'll develop your marketing strategy, then dive into execution.